The power of following up with people….

Since the middle of this year, Tunbridge Wells Speakers Club has had a push on getting new members. The question was, where can we find people looking to improve their speaking skills and confidence. We know it is a common fear amongst people but there is a difference between you being aware of a fear and actually doing something about it! The folowing few lines are about how we did it and what were the lessons we learnt. To summarise our lessons they have been:

  1. Follow up with people
  2. Follow up with people
  3. Follow up with people

The most obvious place to boost numbers was to chase up the membership that we already had. Emails, texts and phone calls were successful in encouraging members to meetings, on average we were getting 50% of the members attending. As it was always uncertain if some members were going to attend by chasing them up we had a very clear idea of who was coming. The reason why this is important is because at a Toastmasters meeting there are numerous roles that need to be filled which help the evening run in a slick professional manner. Roles such as time keeper, grammarian, toastmaster, speech evaluators, general evaluator and more. If you have not been to a meeting these descriptions are explained here. So that was the first lesson learnt!

However, that was not enough, so secondly, we then asked the question, where can we find people who are keen to join and are actively looking? We decided to try ‘Meet Up’, a global website which has a whole variety of different social groups on it which people can search for to find something of interest near them. This has a been a great success and has brought in a number of new members. That said, it was not plain sailing, some people joined our Meet Up group but did not engage or attend any meetings. As a result, we have been somewhat ruthless and given people about 5 opportunities to engage and then said to them we will remove them from the group. By following up with everyone we have had numerous members join, these were the active members in the Meet Up group and this has carried over and they have been very active in the Speakers Club. It has been a pleasure to welcome them and have them contribute.

Next, we had our website. Unfortunately, this was not working correctly for a number of months, but the good news was, we got that fixed. As a result pretty much straight away we had enquiries. Now, can you guess what we did next, yes, correct. By following up with people and chatting to them and finding out what they wanted, they came along to meetings and a number have joined.

To quote the phrase often absent from NASA laboratories, ‘it isn’t rocket science’. We now have a membership which has grown by 65% in 5 months and on average we get 3-4 new guests per meeting. I chuckled as only the other day I was talking to someone in the bank and mentioned about the speakers club and having explained it to him, he is keen to come along. If I don’t hear from him, I will be following up with him and who knows, perhaps another new member !!

The lessons here have application to multiple businesses, following up is vital. The next bit of the puzzle in sales, is having a good product. At Tunbridge Wells Speakers, if you came along, you will be greeted with a smile and a friendly face, you will get the chance to observe what goes on and join in if you want to. You will among people who are keen to get better at public speaking and the evenings are enjoyable. So far that is our winning formula and if you read this and want to come along then please contact us here.

You can be rest assured if you do….we will follow you up!

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